Page 3 - Oracle Data Cloud News Today

Promoted from Oracle Advertising We can use entirely cookie-less solutions to prospect effectively. Start today however, because the cliff face is looming. As marketers prepare for the demise of third-party cookies, Oracle Advertising senior director, JAPAC, Matt Bennathan says it’s the one of the biggest opportunities to improve the indus...

Demandbase has signed an agreement to acquire InsideView and DemandMatrix and launched the Demandbase Data Cloud and Sales Intelligence Cloud.

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emer...

The new offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data

Taboola launches new High Impact brand awareness service March 16, 2021 9:37 Taboola has launched a new advertising solution developed for brand marketers and agencies, Taboola High Impact, following new research that shows brands are prioritising brand awareness campaigns. “People spend 25% of their time in the open web, similar to what they do in social networks, or searching — the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive,” s...

Mo’ Problems Google and Facebook are expected to become ensnared in a host of private antitrust lawsuits stemming from the government cases against the tech giants. The New York Times reports that more than 10 suits echoing the federal and state cases have already been filed against one or both of the Silicon Valley giants in recent months. Many of them lean on evidence unearthed by the government investigations. Last month, for example, a media company in West Virginia sued Google and Facebo...

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success February 16, 2021 10:22 ET | Source: Disqo Disqo LOS ANGELES, Feb. 16, 2021 (GLOBE NEWSWIRE) -- Consumer insights platform DISQO today announced the appointment of Kevin Whitcher as VP of Product, Enterprise Applications, whe...

Streamers’ subscriber retention strategies The streaming Super Bowl Streamers’ subscriber retention strategies Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people.  The key hits:  Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough pro...

Malinao has managed brands such as Disney, Unilever, and L’Oreal in the past. Rakuten Advertising, which provides performance marketing, media, and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. Malinao will focus on growing the media arm of the business in the Asia-Pacific region. He brings ten years of experience in growing business revenue, having managed brands such as Disney, Unilever, and L’Oreal...

Cory Richards On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have foun...