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EXCLUSIVE: M&C Saatchi Abel announces three key leadership appointmentsM&C Saatchi Abel has appointed Keke Mahlelebe, Mohlalifi Lentsoane and Illé Potgieter into three key leadership roles across its Cape Town and Johannesburg offices. Building owners have 14 months to identify asbestos, plan its removalAccording to Indawo managing director Geoffrey Jäck, it has been a long time coming, but asbestos is now outlawed and building owners have only 14 months to plan removals, including homes, sc...

Gauteng, make way for The Lady on Drive as YFM, the provinces biggest youth radio station, announces a refreshed lineup from 6 April 2021. Issued by YFM 99.2 Truth Coffees David Donde is taking on the world of chocolateDavid Donde, the visionary behind Truth Coffee, has broadened his horizons and launched a chocolate company with long-standing Truth COO Ken Walton. Not to be mistaken for a side hustle, the co-founders are already eyeing expansion abroad in the US and UK. By Lauren Hartzenberg

Subscribe to industry newsletters Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide Anzu.io, the worlds leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform. This is the first-ever collaboration between a 3D in-game advertising platform and Moats iconic verification solution, and it will g...

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen Scammers are plotting as more people stream content while they stay home during the pandemic The IAB Tech Lab has introduced a new spec to curb fraud in CTV. Source: Unsplash, Getty Images December 17, 2020 People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insight...

Share it As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance, and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit ad views, moving the platform more in line with evolving industry standards. As explained by Reddit: "Our latest i...

PREVIEW SUBSCRIBE Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said. Ad fraud is more commonly associated wit...

Reddit Details Moat by Oracle Data Cloud Integration It marks the platform’s first viewability measurement collaboration Independent, third-party reporting by Moat will be added to Reddit’s dashboard, Moat by Oracle Data Cloud December 16, 2020 Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views.

Reddit doubles down on ad verification with Oracle deal Reddit has partnered with Moat by Oracle Data Cloud to provide third party verification on ad views in the social news aggregators first viewability measurement collaboration. The integration provides independent verification of the viewability and reach of adverts carried on Reddit. Why is this important? Reddit is reaching out to third parties to verify ad views as its advertiser and user base continues to grow, reaching 52m daily active...

OpenSlate Welcomes Andrew Smith As Chief Product Officer Industry veteran brings years of integrated advertising and marketing experience to new role News provided by Share this article Share this article NEW YORK, Dec. 15, 2020 /PRNewswire/ -- OpenSlate, the leading independent provider of video content ratings across the worlds largest digital platforms, today announced new executive leadership. Andrew Smith joins OpenSlate as Chief Product Officer and brings over 25 years of media and ad te...