Ralph Lauren Is Letting You Cook Up Any Polo You Want
Ralph Lauren executive David Lauren remembers this time, maybe 20 years ago, when a customer came into one of the brand’s stores hoping to buy their husband’s favorite polo: navy blue with the red pony logo. But an associate turned her away: sorry, they only had navy with a yellow pony logo that season. She left empty handed. “I was like, ‘Oh, my God, we just lost a customer,” David says, looking crestfallen. So Lauren turned customization into the heart of his work, first engineering...
Source: gq.com