Oriental Selection News Today

Anticipation of a new animated adaptation of Liu Cixin's trilogy drove 'The Three-Body Problem' back to the top of China's charts.

New Oriental's e-commerce 'live streaming' product pitches in China are credited with moving books onto the bestseller charts.

Resplendent in the traditional dress of the Miao ethnic group, replete with colorful woven fabrics and ornate silver head ware, livestreamers promoted specialty products such as teas, coffee beans and cured meats from Southwest China's Guizhou province and countries located along the Mekong River on Saturday.

We discuss how China’s livestream industry works to boost brand recognition and sales performance as well as relevant marketplace regulations.

A streaming B2C marketing program, 'Oriental Selection' seems to be behind a big jump in June's nonfiction charts.

The activation is supported by a two-month promotional campaign

Browsing through China's innumerable e-commerce livestreaming channels, it is not uncommon to hear phrases like "Hey guys! Lowest price ever! Three, two, one … buy it now! Now!" to drum up sales.

Chinese consumers have shown rising demand for higher-quality and new-generation products containing innovative technologies during the June 18 shopping festival, and ensuring smooth logistics and supply chains is of great significance in promoting the recovery of consumption, industry experts said.

News Analysis A new type of bilingual live sales is hot in China, likely indicating a successful transformation ...

Oriental Selection, the live commerce studio of Chinese education giant New Oriental, has gained about 1.57 million followers in three days since Friday through bilingual livestreaming marketing, with the sales increasing by 17.77 million yuan (about $2.63 million).