"Navigating the complexities of financial services marketing through a " by Ratikant Bhaskar, Okey Peter Onyia et al.
This study presents a comprehensive analysis of the 56 issues of the Journal of Financial Services Marketing (JFSM) published between 2009 and 2022, using bibliographic meta-data and scientometrics techniques. The analysis includes publication and citation trends, the most prolific authors, bibliographic dissection of authors, their affiliated countries, co-citations of journals, and co-occurrences of keywords. Additionally, using network analysis, the study identifies major themes discussed in ...
Journal Of Financial Services Marketing Financial Services Marketing Bibliometric Analysis Financial Services Financial Services Marketing Ournal Profiling
Source: uow.edu.au