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Me that when we do well, they do well, and vice versa. >> once they recognized this, they start to see value in collaborating. and this is where the supportland card really kicks things up. >> supportland collects metrics. every time a customer swipes their card, and we offer them back to our customers. >> a number of new customers, and the retention rate of the customers, the retention rate of existing customers. >> and we tell them what their market crossover is. what other three businesses th...