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7 standout innovations embodying our 2021 BPC Trends

Beautiful Mind Looking to help children feel empowered and confident from a young age – and in turn contribute to their mental wellbeing – are beauty giant Dove, and newcomer Young King. Each recognises the importance of supporting children’s mental health, which has worsened during the COVID-19 crisis amid a loss of normalcy.  Dove’s Kids Care soap/bath collection uses a simple strategy when tapping into Mintel’s BPC Trend, Beautiful Mind, which examines how the pandemic has dr...
Young King Yves Saint Laurent Laurent Rouge Kai Group Senior Innovation Personal Care Trends
Source: mintel.com

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