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Parity is a game changer for your hotel metasearch performance - Interview with Chris Peppers

Chris Peppers, Director of E-Commerce at H-Hotels.com, had a clear goal when travel began reopening in early summer 2021. He wanted to ensure visibility for his properties across all hotel metasearch channels and to show every user that booking direct is the best option.

Parity is bigger than your booking engine - are you monitoring the right price sources?

Monitoring how the rates customers see on your booking engine compare to those on OTA sites has long been an important tactic in the fight for direct bookings. This kind of insight is key to keeping track of partners and making sure your parity is under control for the real guest searches happening on your booking engine.

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