Little Black Book, The film launched with the ‘Door Poster’ - an Artificial Intelligence design conversation tool, allowing consumers to input their dream interior vision to create a life-size ‘Door Poster’
Little Black Book, Before long, a record-breaking 413 million impressions exploded across social media channels, marking this the most valuable and inclusive campaign in Thailand's history
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Campaign from Wunderman Thompson Thailand supports more than 200 mom-and-pop shops with quirky user-generated geo-targeted ads
Traditional trade (affectionately known as Mom-and-Pop shops) have been around for a long time in Thailand. However, the ongoing Covid-19 pandemic has resulted in consumers changing the way they make purchases; even the convenient and quick transactions at mom-and-pop shops have been replaced by online shopping, CVS, and the ongoing pandemic. Dutchmill Group , one of the most famous Thai milk brands have been a long-time partner and supporter of mom-and-pop shops. To show support during such tough times, Dutchmill group and Wunderman Thompson Thailand launched a campaign, Sponsor of Mom-and-pop shops to draw in customers and grow the businesses together, rejuvenating the Thai economy.