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Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.

Why did Parle-G diversify into Oats & Berries and Kismi Cinnamon ?

To make “healthy snacking” affordable and target coffee drinkers, says Mayank Shah, Parle Products’ senior category head.

Teji Mandi Explains: Skyrocketing palm oil prices to make food costlier

Inflation in edible oil prices will make the food on your plate expensive now. Indonesia’s plan to ban palm oil export will blow the FMCG space in India.

Indonesian palm oil export ban is concerning, impact to be transitory: FMCG industry

Several industry leaders hint that they will reduce their reliance on palm oil in phases and shift to alternatives such as rice bran oil and cottonseed oil for food products.

Indonesia s ban on palm oil exports a concern but impact to be transitory: FMCG industry : The Tribune India

Indonesia s ban on palm oil exports a concern but impact to be transitory: FMCG industry : The Tribune India
tribuneindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tribuneindia.com Daily Mail and Mail on Sunday newspapers.

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