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August 3, 2022
Viacom18’s Youth, Music and English entertainment (YME) cluster announced a strategic content partnership with Snap Inc. The cluster aims to provide its clutter-breaking content and innovations from Fully Faltoo and MTV India to Snapchat’s widespread user-community.
August 2, 2022
Youth brands MTV India and Fully Faltoo will deepen engagement with the Snapchat generation through this partnership
August 2, 2022
Snapchatters will have access to select snackable content including audience favourites like MTV Roadies, Splitsvilla, Parodize Station and Bad Breakups.