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February 14, 2020But can crossword puzzles really affect a news organization’s bottom line? There’s evidence to suggest the answer is yes. Publishers have found that the number of active days a reader has on their site is a telling metric for determining whether or not they’ll continue a subscription. Encouraging readers to develop a crossword habit may help. At The Wall Street Journal, for example, a team looking to increase subscribers’ active days found that playing a puzzle had a m...

The New Yorker published its first issue in 1925, amid what the writer Adrienne Raphel has described as a nationwide “crossword craze.” But more than seventy years passed before the magazine introduced a crossword puzzle—a British-style cryptic crossword, which was gone before the twenty-first century arrived. Two decades later, the Puzzles & Games Dept. was born online. On the fewoccasions when these newcrosswords ran in print, the response was warm. “It is a special treat to be able t...