Page 32 - Party Data News Today

With the increased customer demand for personalization in the U.S., there are three things organizations can do to help balance this need against data privacy. 

How can marketers better respond to changing customer needs?

When a film or show tops viewership charts, SAG-AFTRA wants a cut for performers. The studios (and platforms) are holding out so far.

According to the association, the model media agency agreement template was established to establish clear and exact agreements between advertisers and media agencies, especially given the significant media flow and intricacies of the media ecosystem. To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data.

The Indian Society of Advertisers (ISA) released the ISA Media Charter, a comprehensive program aimed at securing brand interests...

To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. The charter also aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better gauge the success of their campaigns across multiple media channels.

Are you a health care provider who received funds from the Health Resources and Services Administration's ("HRSA' s") COVID-19 Uninsured Program? If so, more inquiries and repayment...

/PRNewswire/ -- SOCi Inc., the leading comarketing cloud for multi-location enterprises, has launched SOCi Surveys to empower businesses to proactively collect...

Lockr Logo. (PRNewsfoto/lockr)

/PRNewswire/ -- lockr, the first platform that allows consumers to manage their identity, consent, and data, today announced the launch of Connections Hub to...