Tejas Apte News Today

ISA releases framework that fosters personalised agreements between advertisers and media agencies

According to the association, the model media agency agreement template was established to establish clear and exact agreements between advertisers and media agencies, especially given the significant media flow and intricacies of the media ecosystem. To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data.

The Indian Society of Advertisers (ISA) released the ISA Media Charter, a comprehensive program aimed at securing brand interests...

ISA launches a media charter to protect brands

To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. The charter also aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better gauge the success of their campaigns across multiple media channels.

Ad:tech New Delhi hosted 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc. over the two days

Apte is currently Global Media Director at Unilever Singapore