Page 39 - Party Data News Today

Taxpayers who are satisfied with their auto assessments need not take any further action, under the new procedures introduced by SARS for the 2022 tax filing season. 



Major insurance carriers sit on a treasure trove of big data, with endless possibilities to sharpen actuarial risk projections and target financial products more narrowly to millions of consumers.

Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?

When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.

Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.

GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.

The National Association of Insurance Commissioners (NAIC) held its 2022 Spring National Meeting from March 4 to 8 in Kansas City, Missouri. Although the meeting was held in a hybrid...

Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.

In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead

How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?