Data: Upfront linear TV eCPMs up 12% YoY in US
Guileine reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per ce
Newfronts Upfronts Party Programmatic Continually Increases Upfront Linear Digital Video Third Party Programmatic
Source: advanced-television.com