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May 20, 2024
This Memorial Day weekend, we remember those who have served our country, some having given their lives in defense of the US.
June 12, 2023
Having trouble getting your foot in the door on radio sales? Pat Bryson tells you how to create a 30 second sales icebreaker.
June 5, 2023
Pat Bryson reminds radio sellers that we should be selling clients by advertising schedule not by budget, a lesson first learned in 1885.
June 4, 2023
Radioinfo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioinfo.com.au Daily Mail and Mail on Sunday newspapers.
May 30, 2023
When you're closing a sale, there are few things worst than dealing with a person who can say no, but can't say yes.
May 22, 2023
When it's time for your client to advertise, do they think of you first or do they think nobody listens to traditional media?
May 15, 2023
Pat Bryson tells the biggest insight she got from one of her biggest nemeses, who also happened to be one of her biggest clients.
April 17, 2023
Pat Bryson tells radio sellers here is nothing more powerful than using a third-party reference during your closing process.
April 10, 2023
The 20% of sellers that write 80% of the revenue share certain attributes in common.ย What are the 11 traits of radio's best sellers?
April 3, 2023
Bryson Broadcasting International CEO Pat Bryson offers her radio sales risk-reducers to help close your next client pitch.