Path Metrics News Today

A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.

Google brings Display ads to attribution reports as an open beta Now, advertisers can see Display ads alongside search and YouTube. George Nguyen on February 18, 2021 at 1:52 pm More Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports...