Making the most of your e-commerce tech stack in 2024
E-commerce professionals are eager to integrate AI into their tech stack, but caution is needed, especially for brands with legacy systems.
Source: marketingmag.com.au
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Letter: Why Hong Kong must go big on digital twin technology
Readers discuss the benefits of adopting a digital ecosystem to improve urban management, an outdated requirement for visitors, the taxi industry’s fear of competition, and a way to inject stability into the stock market.
Hong Kong Hong Kong International Airport Hong Kong General Clear Water Bay Simon Constantinides Sirui Han
Source: scmp.com
Top Philippines retailer SM Retail goes live with Fluent Commerce & Merkle
Fluent Commerce and Merkle, Dentsu’s customer experience company, helped SM Retail launch its new Distributed Order Management System.
Pranatharthi Haran Patrick Deloy Fluent Commerce Order Management System Distributed Order Management System Fluent Order Management
Source: insideretail.asia
Click to buy: The growing opportunity of shoppable media
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Source: warc.com
What the shoppable media opportunity means for brands
Marketers have been redeploying ad budgets to reach consumers at shoppable moments for some time. The pandemic has only accelerated this trend. This shift to shoppability has benefitted e-commerce platforms like Amazon and Alibaba, as well as omnichannel retailers such as Kroger, which are building powerful media businesses. Not to be left behind, social and video platforms including Facebook, YouTube, Pinterest and TikTok are looking to China for inspiration and hastily assembling their own...
Source: warc.com