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SwapPay will be Australia's first cryptocurrency for fashion

SwapPay will be Australias first cryptocurrency for fashion Share A fashion house that sells its affordable, on-trend clothes on online shopping powerhouse The Iconic hopes to encourage its Millennial customers to return unwanted items by offering them "virtual coins" to spend on one of their in-house brands. Paul Elsibai, the founder of Australian Brands Alliance – which has nine brands sold on The Iconic – will soon launch SwapPay, a fintech start-up offering what is being billed as fashi...
Patrick Pierre Maddie Culican Louise Jervis Paul Elsibai Salvation Army Australian Brands Alliance
Source: afr.com

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