Patrick Samaha News Today

The culture and arts sector holds tremendous potential to boost the economic growth of the Gulf Cooperation Council countries but remains largely undervalued and underdeveloped. According to a United Nations Development Programme report, the sector can contribute up to 5 percent of a country’s gross domestic product. Yet, in the GCC region, the sector’s contribution remains

The collaboration will leverage Omada’s relationships with more than 450 regional retailers through its e-commerce platform.