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Visitors to Apples new retail shop in Gangnam can enjoy the latest release by K-pop girl group NewJeans, “OMG,” in a fully immersive environment for free.

Visitors to Apples new retail shop in Gangnam can enjoy the latest release by K-pop girl group NewJeans, “OMG,” in a fully immersive environment for free.

Apple South Korea will open its fifth retail store this week as part of its strategy to deepen its influence in the Samsung-dominated market.  

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U.S. tech giant Apple said Wednesday it will open its fifth retail store in Korea later this week, strengthening its presence in the country where its rival Samsung Electronics is maintaining a dominant market position.

Apple is opening its fifth retail store in South Korea this Friday, and the company has enlisted K-pop girl band NewJeans to woo the country's...

Apple Inc. has enlisted K pop girl band NewJeans to woo users in South Korea the home ground of arch rival Samsung Electronics Co. as the world s...