Pehe Associated News Today

Y -- madden, we are both 41. every person i knew was always playing madden. he was somebody that pehe associated. he essentially was the brand of the nfl and he had a staying power. how did he have the staying power? was it the madden bust, the you a theauthenticity? >> i think the authenticity is the thing. it wins out above all else. but as a broadcaster, you got to provide for lack of a better term a service to the people listening to you. so madden stopped being in the background, which is w...