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BLOOMBERG The Pulse May 1, 2014

I am Francine Lacqua. Also coming up, we try out the bendable sunglasses that kids cant break or lose. This is serious business. My children love destroying sunglasses, anything they can get their hands on. Plus, the church of buffet. The oracle of omaha has inspired thousands of investors. We sit down with one of his most faithful followers. First, a bloomberg exclusive. We have been speaking with italys newly appointed finance minister. He told us he would welcome further depreciation of the e...
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Inside PepsiCo Labs' search for the next great gaming startup

A glitch during influencer live streams led to strong results. PepsiCo is about to cast a net to find 10 startups to work with its blue chip brands. With outreach set to begin this month, The Drum caught up with its head of media innovation and partnership development, Kate Brady, to learn more about the process, success stories and why gaming has become a top priority. It’s no secret that PepsiCo is big on gaming. Its mass market brands have long participated in what is now a mass market act...
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