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>> the odds of you standing there with the big check are just north of zero. so, why do we buy a ticket? >> are you ready. >> scott hotel is part of duke universitys neuroeconomics team, exploring among other things why smart people make foolish decisions with their money. >> people dont buy a lottery ticket just because they have a chance of winning. they will buy a ticket because over the next couple days it allows them to fantasize what they would do if they won the lottery. in a se...

Scanner. >> not just the picture of the brain, its the picture of the brain youre taking and what youre finding in the saliva, hormones and other things taking an entire picture of what somebody is doing financially with the risk and reward. >> thats right. really the thing that were growing to understand in these interdisciplinary fields where youre combining the field of neuro science and behavioral economics is that our decisions are influenced at multiple levels. we can try to study behavior...