Page 12 - Performance Max News Today

Google is reportedly considering a significant restructuring that could impact up to 30,000 employees in its ad sales team. The company aims to automa

Googles ad sales unit is undergoing reorganization as the company implements AI-based tools for creating and suggesting ads. This move eliminates the need for specialized employees in selling ads for specific Google services.

Our biggest fear might be one step closer

Google may use AI to replace jobs at the company, as AI tools automate tasks previously done by employees. The company plans to consolidate staff and

The steady march towards AI job automation continues. According to a new report by The Information, search giant Google is looking to reassign or let go of customer sales workers whose jobs were automated by the company's new AI tools. While it's unclear how many humans will end up being affected, it's a clear sign […]

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

When AI can make assets and text for ads, you don't need humans to do it anymore.

L.L. Bean blocks a Maine privacy law; Google settles its Play Store lawsuit; AI tools can hurt advertisers and sellers.

Let’s explore three ways that AI can help you develop stronger marketing tactics that resonate with all of your product’s stakeholders.

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and…