Page 14 - Performance Max News Today

70% of travelers buy more online today than they did before the Covid crisis in 2020. Knowing which action levers are relevant to promoting your hotel on the Internet, and how to activate them, has become a bigger challenge than ever before.

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites. From PR Week

A report detailing issues with Instagram's Reels is demonstrative of the challenges the ad industry faces amid the rise of AI.

Research delving into a less visible component of Google's search ads business -- a network of third-party sites called Google Search Partners (also known Research delving into a less visible component of Google's search ads business -- a network of third party sites it calls Google Search Partners (or the GSP network) -- has documented scores of instances of Google search ads being served on non-Google websites the media buyers paying for the marketing campaigns probably weren't ...

Research delving into a less visible component of Google's search ads business -- a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) -- has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns probably weren't bargaining for. The report -- whose title poses the question: "Does a lack of transparency create brand safety concerns for search ad...

Unlock the power of Performance Max campaigns in PPC advertising. Learn to set up and manage them effectively, and test their suitability for your brand's success.

Article - Google: What Are the Free and Paid Digital Solutions for Your Hotel? - As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.

Cookie-based targeting for the Christmas rush might be over – but there’s a new hero in town, says PMG’s Jason Hartley: AI-based solutions from big tech and media providers alike.

3P Media is now the Official Media Sales Representative for Google in Laos and Brunei, marking our entry into Southeast Asia as a go-to market specialist for global advertising platforms. Since 2022, 3P Media has represented Google in Sri Lanka, supporting 750+ clients to grow their businesses with Google Ads. 3P Media is a subsidiary...

Also: Amazon offers BNPL for sellers, Facebook has better tools for storytellers and PCWorld recommends laptops.