Page 37 - Performance Max News Today

Check out Microsoft Advertising’s November product roundup with a recap of what’s recently been released to learn about the new features available.

Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.

The investment case for Alphabet remains intact despite a global economic slowdown and weaker digital ads landscape taking a toll on revenues.

Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.

GOOGL earnings call for the period ending September 30, 2022.

Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."

A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.

Retail industry news, voices and jobs. Optimized for your mobile phone.