Performance Planner News Today

70% of travelers buy more online today than they did before the Covid crisis in 2020. Knowing which action levers are relevant to promoting your hotel on the Internet, and how to activate them, has become a bigger challenge than ever before.

Article - Google: What Are the Free and Paid Digital Solutions for Your Hotel? - As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.

Alphabet Inc. (NASDAQ:GOOG) Q3 2023 Earnings Call Transcript October 24, 2023 Operator: Welcome, everyone. Thank you for standing by for the Alphabet Third Quarter 2023 Earnings Conference Call. At this time, all participants are in listen-only mode. After the speaker presentation, there will be a question-and-answer session. [Operator Instructions] I would now like to hand […]

Operator: Welcome, everyone. Thank you for standing by for the Alphabet Third Quarter 2023 Earnings Conference Call. At this time, all participants are in listen-only mode.

Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.

As a real estate professional, it’s imperative that you spend time and resources on growing your business. This means you need to find smart, cost-effective marketing methods that deliver consistent results over time. There are perhaps dozens of different marketing strategies you can employ to increase the footprint of your real estate business, depending on

Your budget should align with your business goals so you can measure your return on investment and adjust accordingly, says Ruby Digital

Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."

Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come.

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.