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February 2, 2022
Performance Max campaigns can now be included in Data Studio reports, according to Ginny Marvin, ads product liaison at Google.
February 1, 2022
Austin, Texas (PRWEB) February 01, 2022 -- Adlucent, a leading performance marketing agency focused on growing profitability for retailers and brands, has
January 27, 2022
This is a significant change to how Smart Shopping and Local campaigns work. Advertisers that don’t want to transition those campaigns over to Performance Max should begin exploring other options, as these campaign types (as we know them) will disappear by the end of September.
January 21, 2022
Bank of America analyst Justin Post raised the price target on Alphabet Inc. to $3,470 from $3,210 and reiterated a Buy ...
January 21, 2022
The issue, which affected the serving of ads on YouTube, has been resolved.
January 20, 2022
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
December 28, 2021
The ability to exclude undesirable ad placements for Smart Shopping campaigns has been spotted in the Google Ads interface. Placement exclusions can be applied to the Google Display Network and YouTube.
December 23, 2021
From BMM keywords to FLoC to RSAs, PPC professionals dealt with a lot of change in 2021. Here's a summary of the most impactful developments that shaped PPC in 2021.
December 3, 2021
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.