Page 43 - Performance Max News Today

Google introduced a new targeting parameter for Performance Max campaigns. Advertisers can use “customer acquisition goals” to guide their campaigns. 

GOOGL earnings call for the period ending March 31, 2022.

Alphabet reported strong Q1 2022 numbers despite a minor bottom-line miss and YouTube revenue coming in below analyst guesstimates. See why GOOG is a buy.

A handful of new updates should help make Googles Performance Max campaigns more effective.

The deprecation of third-party cookies in Chrome is fast approaching. Heres a timeline to help you build a new measurement framework.

Google is testing “Higher price” and “Lower price” indicators for shopping searches. And Google Smart Shopping campaigns will disappear this year.

"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.

Membership Recognises Ad-Lib.io's Expertise in the Google Ads Ecosystem, including App Campaigns, Performance Max and YouTube Ad-Lib.io, a Smartly.io company and a next-generation Creative Management

Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

Google is phasing out third-party cookies and now it's overhauling its advertising business to protect consumer privacy.