📰 Performance Max News
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Fast, Ad-Free News Updates
Stay updated with breaking news from Performance Max. Real-time updates on events, politics, business and more.
May 26, 2022
Retail industry news, voices and jobs. Optimized for your mobile phone.
May 24, 2022
Google is bringing new insights, recommendations and in-store goals to Performance Max. Heres everything advertisers need to know.
May 24, 2022
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
May 24, 2022
Heres a recap of all the Ads and marketing news from Googles annual event, including Automation, Performance Max, YouTube Shorts and more.
May 24, 2022
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
May 9, 2022
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
May 4, 2022
With the economic environment reducing consumer confidence and spending, brands are facing increased competition in digital advertising. Liam Wade, paid media director at Impression, highlights strategies for brands to prioritize in order to maintain or grow market share, despite the challenges.
April 28, 2022
Paid search is arguably the most knowledge-rich, mature digital marketing channel. It also moves fast, and can be hard for non-experts to keep track of. For The Drum’s Deep Dive into Digital Advertising, Rebecca Wilkes of performance marketing agency Summit Media looks into four trends for the year ahead and what marketers can do about them.