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April 28, 2024
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June 28, 2023
Google has denied "extremely inaccurate claims" that it may have violated its own rules and misled advertisers over ad viewership on third-party websites..
May 1, 2023
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges.
May 24, 2022
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
May 28, 2021
Google launched new products and services for local advertisers at GML: Auto Suggest ads. Google launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and looks for a related product or service in Google Maps, the ad will auto-suggest the advertiser’s nearby location to that searcher. Navigational ads. Google also launched the new Navigational ad format for local ads. Navigational ads are shown wh...
May 27, 2021
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads. George Nguyen on May 27, 2021 at 11:00 am Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday. The company is removing the spend threshold for its Customer Match feature, which should make it useful to more bu...
December 23, 2020
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. George Nguyen on December 23, 2020 at 10:41 am More This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic...