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Beiersdorf personalised face care brand O.W.N uses AI, algorithms and scientific study to blend formulas

The face care brand Only Whats Needed (O.W.N) has been launched as a direct-to-consumer brand online in select European markets and features just four products - a daily cleanser, daily moisturiser, night cleanser and night moisturiser (Image: Beiersdorf) Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientifi...
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