Personalisation Report News Today

Businesses are embracing the potential for artificial intelligence to provide personalised customer experiences, but customers remain cynical.

Businesses worldwide are embracing the potential for artificial intelligence (AI) to provide personalised customer experiences, but customers remain cynical.

Consumers don’t just like personalised marketing experiences, they expect them.As consumers, we increasingly exp

Consumers are receiving increasingly personalised services across a growing list of industries, including entertainment, social media and online shopping.

Bharat Bytes is Computerworld India’s regular round-up of news from the world of IT.

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly. That’s the dilemma companies everywhere are currently facing, according to new data from Twilio, the leading customer engagement platform.

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it respons...