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April 9, 2024
Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers and marketers, has announced a partnership with Lytics, the premier customer data platform (CDP) for Google Cloud customers and 100% Google Cloud-native CDP, at...
March 25, 2024
Breakthrough CX AI solution leveraging unique LLM deep data memory to drive hyper-personalized journeys ...
September 18, 2023
The company's number of active buyers reached an all-time high of 91 million
February 11, 2021
Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers. Although marketers have spent lavishly on martech to support personalization, brands face a regulatory and technology landscape that forces them to reevaluate their investments. In 2020, we predicted that by 2025 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of c...