Peter Cerny News Today

Inviting Australians to check out the alternative in hardware.

In 2021, Dig launched The Other Hardware Store creative platform and in a fun ‘Loveable Maverick’ tone, invited Australians to check out the alternative in hardware. This new work builds on the ‘why’ - showing how you can trust Mitre 10 to deliver the care and expert advice you need to get the

Pentavite, a leader in children’s health supplements, has developed a new brand platform via indie agency Dig, to build on its positioning as being ‘specialists in children’s health’. The new campaign features kids living their best life, full of energy and vitality. Says Peter Cerny, chief

As McCain Foods Australia embarks on an interesting journey, Dig has been awarded the McCain Foodservice campaign to launch McCain SureCrisp fries in Australia.

TENA Men, leaders in male incontinence products, has launched a new Washable, Leakabsorbing Underwear range via creative agency Dig.

Mitre 10 has fired off a reminder that there’s an alternative place to shop for your hardware needs, repositioning the brand as ‘The Other Hardware Store’ in a new campaign via Dig.

The Bottle-O has announced its new ‘Fridge O-doption Program’, which is rescuing fridges that have been kicked to the kerb by giving them a makeover and a new lease on life as a drinks fridge. Independent bottle shop chain The Bottle-O has rescued discarded fridges from the streets, serviced t