Peter Kerns News Today

Growing business. Not that long ago, getting a food product to market was all but impossible for a small company. The big brands control distribution and selfspace. Today things are different. Madeline hayden, the founder of nondairy creamer net pod, shows us how she uses sites like twitter, facebook, and amazon to change the rules. It started when Madeline Hayden of seattle, washington, put together this simple mixture of almond milk and coconut, along with a few scoops of this and a dash of th...

Amazon, and wrat fait for the s to come in. >> peter kerns is a former amazon manager and is now an independent consultant, helping brands launch sales on various internet site, including amazon. >> they had a kick starter campaign that was fully backed, so they created some following there. they created some off-amazon presence, instagram, social media. so people knew about their product before they started selling. >> he says much of nut pods success comes from the social media awareness and f...

>> also important are the user reviews. peter says consumers often start their research by reading them. >> theyre looking at the reviews. they want to know, you know, is this a good product, is it a bad product, what are people saying about it, what are the things that i need to know. >> even if they dont buy on amazon, they go there because they want their peer review. >> 62% of all shopping searches start on amazon. >> while amazon doesnt permit sellers to ask their customers to write reviews...