Peter Onruang News Today

Ramberg and welcome to your business. The show dedicated to helping your growing business. Over the past five years the business of body cams has grown significantly. And as weve seen in the news recently, body cams have played an Important Role for Police Forces around the country. Today we meet the man behind wolf. Com body cams whos worked diligently with Law Enforcement to come up with products that help them do their job. Open the door when Los Angeles Based wolfcom enters the Police Body C...

Ramberg and welcome to "your business." the show dedicated to helping your growing business. over the past five years the business of body cams has grown significantly. and as weve seen in the news recently, body cams have played an important role for police forces around the country. today we meet the man behind wolf.com body cams whos worked diligently with law enforcement to come up with products that help them do their job. >> open the door! >> when los angeles based wolfcom enters the polic...

We were the first to introduce a high quality video. >> hands down. >> reporter: but four years after peter launched wolfcoms first camera, his world came to a crashing halt. >> one of our competitors decided how can i destroy this company? and basically they just told me that hey you know what, were going to bury you. i was in a meeting when one of my employees walked in and said you need to look at the news. we have no more software. our competitor just bought out the software company that wer...

Start, you know, no morals, no conscience. i mean we lost a huge field in other countries. i spent over $100,000 just on attorneys chasing people. >> reporter: after learning that harsh lesson, peter went to the other extreme. creating too many moving parts to the wolfcom manufacturing process. >> next you know were dealing with up to 80 vendors, that we have inventory problems. you have everything except one piece, and theres a two month delay, but youve got a customer who ordered 1,000 units. ...

See them. >> every time there was a police shooting wed also notice the spy cams failed. >> reporter: but the 2014 police shooting of an unarmed teenager named michael brown in ferguson, missouri, became a game changer for the body cam industry. >> suddenly everybody and their grandmother wanted in on this gold rush, on this gold mine. i knew that it would blow up to maybe 100 competitors. >> back up. >> reporter: this dramatic shift in the market, and the overnight saturation of other body cam ...

Eye body camera he was living out husband 007 dream, running a spy shop in hollywood. happened officers frequently stopped by. >> one particular officer kept coming back almost every day looking through every product we have. and he would always leave, empty handed. >> reporter: the ever curious peter had to ask, why in >> he says look at me. i have over 30 pounds of gear on myself. all over my body. if only you can just put a spy camera or put a camera into something that im already wearing. an...