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Snacking group Wholebake acquired by private equity firm

By Edward Devlin2021-08-04T07:55:00+01:00 Wholebake is established as a co-manufacturing partner to third-party brands – working with the likes of Trek and Nakd – as well making its own Brynmor, Nine and Bounce brands Cereal bar maker Wholebake has been snapped up by new private equity owners as investors continue to target the healthier snacking category. Elysian Capital, which specialises in the UK and Ireland lower mid-market, has backed another management buyout at the business, takin...
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