Establishing customer trust through first-party data strategies: Q&A with PwC and Adobe – TechCrunch
The pandemic has put a sense of urgency on every company and institution around the globe to become a digital business. As the global leader of professional services, PwC has seen first-hand how companies are navigating this new digital-first world, characterized by rising customer expectations. Customers want personalized experiences but are more aware of data […]
Phil Regnault Ryan Fleisch Adobe Experience Cloud Adobe Real Time Customer Data Platform Adobe Experience Customer Transformation
Source: techcrunch.com