Philippa Pennington News Today

WALKERS is set to launch a sandwich shop in Glasgow next week.

This campaign will make crisp purists shake with rage.

Reigniting the hotly contested debate that previously divided the nation, Walkers is launching a sequel to its famous #CrispIN OR #CrispOUT campaign, with the

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19th April 2021 Walkers have launched a major marketing campaign to help retailers “win at lunchtime”. Called #crispIN or #crispOUT, the campaign will reignite the age-old British debate around the crisp sandwich across multiple channels, as the brand encourages consumers to voice their opinion on their lunchtime and sandwich habits. Lunch is the number one snacking moment across the day and is responsible for 40% of all salty snacks consumption. Since sandwiches and crisps go hand in hand,...

Walkers latest campaign debates sandwich habits Print 19th April 2021 Walkers is kicking off a marketing campaign to “help retailers win at lunchtime” and encourage shoppers to “voice their opinion on their lunchtime and sandwich habits”. The “#crispIn or #crispOUT” campaign is running for nine weeks and will “reignite the age-old British debate around the crisp sandwich across multiple channels”, such as TV and social media. The brand is also collaborating with Subway to offer...