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Yves Rocher strengthens its solid offering with new cosmetics and perfumes

The French brand is strengthening its offering of zero-plastic solid cosmetics with two new items: a solid Face Scrub formulated without soap and sulphated surfactants, and a Conditioner Bar free from silicones. In addition, at the end of August, Yves Rocher will launch solid versions of its best-selling fragrances. As many other beauty giants, Yves Rocher is tapping into the solid cosmetics segment, which seems to be gradually taking root in consumer routines.
Philippe Msika Yves Rocher Plein Soleil Innovation Development At Yves Rocher Research Director Innovation Solid Face Scrub

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