Page 8 - Philippe Schaus News Today

JAY Z HAS sold fifty per cent of his famous high end fizz, Armand de Brignac, to French multinational corporation and conglomerate LVMH

Philippe Schaus, the President and CEO of Moët Hennessy (under the LVMH group), said in a statement that the group has been following the tremendous success of Armand de Brignac for years. He added: “Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs.” The terms of the agreement were not disclosed, but the partnership is based on Moët Hennessy’s equal ownership of Armand de Brignac and its global distribution. Th...

Moët Hennessy Louis Vuitton (LVMH) has bought a 50 per cent share in Jay-Z's Armand de Brignac brand of champagne

The 51-year-old rapper and entrepreneur revealed the huge deal this week after selling 50% ownership of his Ace of Spades brand to the luxury firm.

Jay-Z Sells 50% of His Champagne Label to LVMH Jay-Z Sells 50% of His Champagne Label to LVMH The French giant will control part of the artist and entrepreneur’s brand Armand de Brignac. The French giant will control part of the artist and entrepreneur’s brand Armand de Brignac. February 22, 2021 Hip-hop and luxury have been connected for quite a while and now there’s another addition to that relationship: Moët Hennessy, LVMH’s wine and spirits division, has just acquired a 50% stake i...

“It is a partnership that has felt familiar the entire time,” the rapper said in a statement.

Moet Hennessy is acquiring a 50% stake in rapper and entrepreneur Jay-Z’s Champagne brand in an effort to up its cool factor and expand sales.

The US music mogul - real name is Shawn Carter - has been an investor in the Champagne Armand de Brignac house since 2006 and bought out Sovereign Brands’ stake in the company in 2014. But now French luxury giant LVMH has splashed an undisclosed amount of cash to partner up with Jay-Z, whose brand sold more than 500,000 bottles in 2019.   The Paris-based multinational - which also owns champagne houses including Dom Perignon, Moët & Chandon and Veuve Clicquot - says the purchase and gl...

It's a major business deal for Jay-Z!

LVMH Moët Hennessy announced a new partnership with Shawn "Jay-Z" Carter, acquiring a 50% stake in his "Ace of Spades" champagne brand.