Phuc Long News Today

The Vietnam food and beverage (F&B) market is set for significant growth in 2024, driven by brand loyalty, strategic expansions & innovation.

With a growth rate of more than 10 per cent per year, the food and beverage market is still a vibrant playground led by big brands.

Younger Vietnamese people are shaping the food and beverage industry with their preference for local items.

Press releases April 25, 2024 Masan relentlessly executes the vision: ALL MASANS PRODUCTS IN EACH AND EVERY VIETNAM HOUSEHOLD; AT LEAST ONE MASANS PRODUCT IN...

Masan is striving towards having more of its products in every Vietnamese household and at least one product in every household globally, its annual general meeting heard in HCM City on April 25.

In the most recent financial reporting period, Masan elaborated on its ‘Go Global’ strategy

​​​​​​​Franchising is an important strategy of the ToCoToCo bubble milk tea chain in its journey to promote Vietnamese brands and products to the international market

Vietnamese coffee chain Cong Ca Phe (Cong) has established its first brick-and-mortar store in Canada, its third international expansion.

Bain Capital has committed to raising its investment into Masan Group by a further $50 million, up from the initial figure of $200 million.

US-based investment firm Bain Capital has agreed to add another $50 million investment in Vietnamese conglomerate Masan Group.