Platform Audience News Today

1,764 Michele Levine, CEO Roy Morgan says the latest 4 week cross-platform audience data shows millions of Australians accessing newspapers and magazines via new media channels and several titles increasing their audiences during the last 12 months: “Roy Morgan’s ‘digital first’ view of the media landscape shows millions of Australians turned to online channels to access leading Newspaper and Magazine mastheads during the last year as Australia was struck by the COVID-19 pandemic prompt...

Country: Roy Morgan today releases the latest enhanced cross-platform audience results for Australian newspapers and magazines for the 12 months to December 2020 showing strong growth for Australia’s leading newspaper mastheads and across the newspaper sector more broadly. Roy Morgan today releases the latest enhanced cross-platform audience results for Australian newspapers and magazines for the 12 months to December 2020 showing strong growth for Australia...

  LA MER is known as a luxurious skincare brand targeted at high income consumers who values unique skincare formulas that aids in maintaining a radiant young-looking skin. Recognising the change in consumer patterns as well as the impact of COVID-19 pandemic, the brand tuned to the online eCommerce space to boost its sales with its well targeted campaign optimised for different key consumers while maintaining its top-notch personalised service. Working with its agency ADA, this year the brand...