Plum Guide News Today

Ahead of the 2024 deadline, we take a look back at the incredible stories of our 2023 Skift IDEA Award honourees.

Article - Loyalty Program is the Third Most Important Factor when Choosing a Hotel, After Hotel Quality and Location According to Global Hotel Alliance Research - When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the perceptions, preferences and priorities of today’s travellers, leveraging the database of its global loyalty programme – GHA DISCOVERY – which launched in 2010.

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary in Berlin at the International Hospitality Investment Forum, where the then start-up was first announced in 2004.

The group currently operates nine serviced apartment properties in London, as well as three in Edinburgh and the recently opened Cheval Maison – The Palm…

Travel experts explain how to avoid vacation pitfalls as you plan your summer getaway.

Travel experts explain how to avoid vacation pitfalls as you plan your summer getaway.

Whether you’re looking for vacation rentals with a more luxurious appeal or to avoid outrageous cleaning fees, these alternatives are a great way to elevate your next getaway.

Hotel loyalty programmes to consolidate over the next decade; AI to play big role in mining customer preferences, says GHAs chief executive officer Chris Hartley.

From dietary denial in Austria to adventure in a little-known Pacific archipelago, here’s where HNWIs are heading for their holidays