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Loyalty Program is the Third Most Important Factor when Choosing a Hotel, After Hotel Quality and Location According to Global Hotel Alliance Research

Article - Loyalty Program is the Third Most Important Factor when Choosing a Hotel, After Hotel Quality and Location According to Global Hotel Alliance Research - When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).
United Kingdom Kristi Gole Global Hotel Alliance Loyalty Program Nh Hotel Group A Hotel

Global Hotel Alliance Releases New Report Revealing What Travellers Want Most From Loyalty Programmes To Mark Its 20th Anniversary

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the perceptions, preferences and priorities of today’s travellers, leveraging the database of its global loyalty programme – GHA DISCOVERY – which launched in 2010.
Western Australia United Kingdom United Arab Emirates Kristi Gole Pan Pacific Marco Polo

Global Health Alliance celebrates 'power of partnerships' at Berlin event

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary in Berlin at the International Hospitality Investment Forum, where the then start-up was first announced in 2004.
Chris Hartley Pan Pacific Hotels Group Global Hotel Alliance Tradearabia News Service Alore Group International Hospitality Investment Forum

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