Better fits: Body data specialist Alvanon reconnects target groups and apparel collections
Alvanon: Body scanning, digital garment libraries, 3D product development Better fits: Body data specialist Alvanon reconnects target groups and clothing collections Share article US-based Alvanon has scanned the body measurements of thousands of people in different regions of the world to answer a key question in the apparel industry: Does my collection fit the target group? For a long time, the clothing industry thought that most women had hourglass figures. In fact, only eight percent do. ...
South Africa United States Jason Wang Carolina State University North Face North Carolina State University
Source: ispo.com