Poetic Brands News Today

Universal is collaborating with partners across fashion, beauty, lifestyle, toys, publishing and role-play for a line-up of Wicked merchandise that will be available at retailers worldwide. This autumn, fans will be transported to the musical world of Oz through a wide range of merchandise from Univ

The Squishmallows brand continues to partner with companies across EMEA for multiple categories including FMCG, apparel, homeware and stationery. The Squishmallows European Consumer Products programme has grown exponentially with over 10 new deals signed in the last six months and new agency partner

Nearly 100 product collaborations will be made between the upcoming two-part Wicked film adaptation and retailers.

Ahead of the Wicked: Part One's November 27 premiere, Universal announced a ton of brand tie-ins

Ahead of the 58th Super Bowl on Sunday (11 February), Drapers explores how UK fashion retailers can tap into the US sporting phenomenon. 

The winners of this year’s Licensing Awards have been crowned. The ceremony took place at the Grosvenor House Hotel where more than 1,200 industry executives filled The Great Room. The event opened with a special message from Angry Birds’ Red, before Jakki Brown, director at Max Publishing – which o

The partnership, which covers the whole of Europe - including the UK - will see Poetic Brands produce and distribute Pacha-branded casualwear, beachwear

Two leading creative agencies, Poetic Brands and Brand Collective, join forces and unveil plans to widen the licensing reach of both agencies. Poetic Brands, the specialist apparel licensee for adults, kids and babywear, and Brand Collective, known for its unique tech and lifestyle products, are del

Poetic Brands has launched a new footwear division and its first signing is with Squishmallows to create slippers and kids' footwear. Poetic Brands, a leading and innovative apparel licensee, has announced the launch of its newly developed footwear division. The first signing for this new divis

The new agreement with Percy The Park Keeper will see licensing agency The Point. 1888 continuing to secure new licensing and retail deals. Percy The Park Keeper, the popular heritage publishing brand created by Nick Butterworth, is truly loved by its audience, with many of the books' original