but don t really understand. let s hear from john carey, professor of media management at ford ham university. hello, john. nice to see you. i suppose language is specific to whichever industry you work in. well, it is specific notjust to the industry, it is specific to the department you are in, it is specific to a culture you are in. it specific to a culture you are in. it specific to a culture you are in. it specific to any age you are in. jargon is everywhere. there is a need to help people get past it. i remember when need to help people get past it. i rememberwhen i need to help people get past it. i remember when i started here at the bbc many generations ago and people started coming up to me and using some of this lexicon, could you do me a doughnut, which was a sort of he would talk and then play a clip and then talk a bit more. that was a doughnut, and then there was a two way, which was you and the panelists
worker. ., ., average company in the average worker. . ., , average company in the average worker. ., ., ., ., , ., worker. language is so dangerous to make say man-hours, worker. language is so dangerous to make say man-hours, sometimes i l worker. language is so dangerous to - make say man-hours, sometimes i mean make say man hours, sometimes i mean man hours and women are his, it s just something you regurgitate. let s talk about whether there is more of it. we rely on e mail and messaging so much in the way that we communicate now. does that lead to more of these acronyms that might leave employees lost? it more of these acronyms that might leave employees lost? more of these acronyms that might leave employees lost? it does leave tomorrow acronyms leave employees lost? it does leave tomorrow acronyms and leave employees lost? it does leave tomorrow acronyms and jargon. - leave employees lost? it does leave tomorrow acronyms and jargon. the j tomorrow acronyms and jargon. th
talking and there where 00vs, you are the early morning broadcast journalist. some of it sounds positively rude, and you spend months and months trying to work all of us out. if only there had been a dictionary like they are going to create their nla. it would save enormous amounts of man hours, wouldn t it? enormous amounts of man-hours, wouldn t it? enormous amounts of man-hours, wouldn t it? yes, it went. the thing is someone wouldn t it? yes, it went. the thing is someone is wouldn t it? yes, it went. the thing is someone is going wouldn t it? yes, it went. the thing is someone is going to wouldn t it? yes, it went. the thing is someone is going to have - wouldn t it? yes, it went. the thing is someone is going to have to - is someone is going to have to create the specific jargon, is someone is going to have to create the specificjargon, in other words you can create a glossary that has fom0 and goat, and all these adverts. within a specific company, someone is going to h
about the american game, we actually met loads of americans who have travelled here in order to support them. there were 20,000 americans that went to new zealand alone, no date also hoping to do similar things tourism, but it is well and truly garnering more and more support, more following. we ve been speaking to executives at the elites here, for example, the english premier league about the growth that they are seeing. without a doubt, it does seem that there is growth for there to be gained as well from this world cup for the women s game. katie, lovely to see you enjoy the football today. we will be back at the same time tomorrow. some of the asking but the panel, we had a bit of a panel malfunction today, and all the poorerfor of a panel malfunction today, and all the poorer for it, of a panel malfunction today, and all the poorerfor it, but of a panel malfunction today, and all the poorer for it, but they will be back tomorrow and we look forward to that. i know that some good
decades, the people who grew up in that world, like me, that s what we said. i doubt that someone 20 something i would have any idea what that means. 20-something i would have any idea what that means. 20-something i would have any idea what that means. indeed so, and what about that last what that means. indeed so, and what about that last one what that means. indeed so, and what about that last one on what that means. indeed so, and what about that last one on the what that means. indeed so, and what about that last one on the screen, - about that last one on the screen, break down the silos? break down the silos? well, once auain, break down the silos? well, once again. the break down the silos? well, once again. the web break down the silos? well, once again, the web silo break down the silos? well, once again, the web silo is break down the silos? well, once again, the web silo is actually - again, the web silo is actually fairly old. it s probably 20 or 30 years